Insights

4 Questions to Ask Before Working with a Digital Marketing Consultant

pkktam · October 3, 2016 ·

Having been established since 2009, 3 Screens has seen many clients from different backgrounds. With over seven years of dealing with brands of various industries and sizes, our team has started noticing a pattern in the clients we most enjoy working with.

It doesn’t matter who you are, where you’re from or what you did (excuse the Backstreet Boys reference), we’ve found that the best clients are the ones who can confidently say “YES!” to the following questions.

Do you really know your target audience?

pkktam · April 19, 2016 ·

In today’s digital age, knowing only the demographic of your target audience is borderline irresponsible.

A s part of our engagement process with any new clients, we do what we call a Digital Audit, an exercise in which we take a closer look at the client’s target audience, competitions, brand positioning, business objectives, in order to come up with a holistic digital marketing strategy that aligns all the stars. Standard protocol.

One thing we notice time and again is that most clients don’t really know who they are selling to.

By knowing I don’t mean basic demographics like age, gender and income. I mean reeeeally knowing them: their hobbies, their values & believes, their concerns, and what makes them happy.

Why do we care? Because in today’s digital age, knowing only the demographic of your target audience is borderline irresponsible!

10 signs that you are in #HKDigitalStoneAge

pkktam · February 2, 2016 ·

With all the talks about tech innovation, digital marketing talent gap and transformation of Hong Kong’s economy, we thought we would, in a very Chinese way, incessantly point out our own short-comings, beat our confidence to the lowest possible level, with the hope to pinpoint how to better improve ourselves!

Let’s face it. There is a sizeable segment of Hong Kong that is not very digital savvy. It’s very behind in digital marketing. It’s very behind in e-Commerce. It’s very behind in just enjoying digital technologies to make everyday life better.

Are you, or your business, part of that segment?

Here are 10 signs that you are in #HKDigitalStoneAge.