Differentiating a high-end chiropractic center
from competitors
Excel Medical Group is the first and largest MRI-integrated brain and spine center in Hong Kong. They offer a one-of-a-kind, one-stop, on-the-spot diagnosis and treatments for chiropractic patients.
Our job is to promote this unique setup to busy Central professionals who will find it useful and convenient, all the while working within the Code of Practice of the Chiropractor Councils of Hong Kong.
Deliverables
Engagement is the primary focus, in order to create halo effect on other parts of the communication funnel.
Branding identities were developed for their brand and sub-brands.
Website contents needed to be inlined with the relevant search keywords to maximize SEO results. It is important to improve organic traffics due to the chiropractic guidelines and restrictions on Paid Advertising. An online form was built to encourage patients to book online.
Educational knowledge blog posts and social media contents were promoted on Facebook for engaging with relevant audiences.
Search and PPC advertising was in place merely to promote their educational blog posts, which bring high-quality traffics to their website and Facebook fan page.
Results
- Increased referrals due to the positive social media WOM
- Increased online/phone enquires and appointments
3 Screens has been providing digital consultancy to our medical group for more than a year now. We appreciated the way they leveraged multiple digital channels to achieve our business goal and objective, to gain qualified enquiries while improving brand awareness. Their advice was invaluable and pragmatic, always customers focused. Our experience with them has also deepened our own digital understanding tremendously and instilled a more digital culture in our organization. We won’t hesitate to recommend their service.
Dr. Matty F. Y. Wong
Registered Chiropractor in Hong KongLet’s Get Started!
Want a partner to help with your digital marketing?
3 Screens Strategic Advisors Limited
1/F 20 Hollywood Road, Central, Hong Kong
Email: patrick.tam@3screens.com.hk
Phone: +852-9267-1735