Maximising on-target social media exposures
HKT Enterprise Solutions provides integrated IT solutions for enterprises in Hong Kong and China. They established a Facebook fan page to promote their business, but it failed to generate on-target awareness and conversions due to the lack of a social media strategy.
Our role as the digital strategist was to thoroughly define their key target audiences, and to develop meaningful contents that would attract inbound leads.
Awareness and Engagement were the primary focuses, in order to bring high quality traffics to their website.
Facebook PPC advertising was in place to raise awareness among prospects and sales leads who are browsing for IT solutions.
Facebook lead generation ads were targeted at potential customers based on their interests and industries to encourage Conversions.
- A growing and streamlined brand presence on Facebook
- Increased on-target awarenesses and engagements
- Increased number of online conversions
With the help of 3 Screens, it is easier to reach out to the target cWe engage 3 Screens to manage our Social Media platforms and we are very impressed with the results so far. They often provide good advice on content marketing and persona targeting.
We would recommend them to any company that is looking for comprehensive, strategic digital consultancy that will help you achieve business results!ustomers in the digital world than we ever imagined. The team is easy to work with and we greatly appreciated their professionalism. Their digital strategy makes a meaningful difference to our business.
Grace IpAssistant VP Retail Marketing
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3 Screens Strategic Advisors Limited
1/F 20 Hollywood Road, Central, Hong Kong