Enhancing eCommerce sales eﬀectiveness
Medeis is a local brand that offers a variety of facial masks in different colors. Their primary sales channel is their online shop, and their sales depend heavily on website traffic and conversions. However, in a declining market, their biggest challenge is to differentiate themselves from the competition and drive high-quality traffic to their website.
To address this challenge, we created a series of targeted ads on various platforms, such as Facebook, Instagram, Google Display Network, Yahoo Native Ad, Google & Yahoo Search. Our ads aimed to raise awareness of Medeis among potential customers who are already searching for masks, as well as those who are not yet familiar with the brand. We also used email marketing and ad-retargeting to engage with our recruited customers. By optimizing our tactics at every stage of the marketing funnel, we were able to enhance the effectiveness of our promotions.
One of the distinctive features of Medeis’ products is the 6mm thick earloop of their masks. To set them apart from their competitors, we highlighted and emphasized this feature in our communications in various formats.
Social Media Content Strategy and Management
Paid Advertising on Facebook and Instagram
Email Direct Marketing
Search Advertising in Google and Yahoo
Display Advertising in Google
Native Advertising in Yahoo
Promotional Landing Page Development and Management
- Increased website traffic
- Increased CTR of the search and display Ads
- Successfully captured high sales performance in core promotional campaigns
Our experience with 3 Screens Strategic Advisors has been exceptional. They have helped us achieve our goal of increasing e-commerce sales, and we couldn’t be happier with the results. Their team developed a comprehensive strategy that included targeted ads, email marketing, and ad-retargeting, all of which were optimized at every stage of the funnel.
Their approach to highlighting our unique product feature – the 6mm thick earloop, the colourfulness of our masks – has truly set us apart from our competitors. Our customers have responded positively, and we’ve seen a significant increase in website traffic and conversions.
We’re grateful for the partnership with 3 Screens Strategic Advisors and look forward to continuing to work with them in the future.”
Kat OrOwner, Medeis
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3 Screens Strategic Advisors Limited
1/F 20 Hollywood Road, Central, Hong Kong