“Digital should no longer be considered a channel. Instead, there is a bit of digital in all channels of communication.”
— Patrick Tam
We approach digital holistically.
Digital is no longer a distinct channel.
It is incorrect to look at digital as a separate channel. Instead, we should appreciate that there is a bit of digital in all marketing channels that we do.
It’s all about what they do in the funnel.
A good understanding of your target personas and what they do across the buyer’s journey funnel is the foundation of a real digital marketing strategy.
We story-tell your brand.
Useful content attracts traffic.
By creating content that your target personas find useful at different stages of the buyer’s journey funnel, your brand can attract relevant visitors who are in-the-market for your products and services.
See how we’ve been doing this for Sealy Mattress.
Good traffic turns into leads.
At the end of the day, we want to turn visitors into followers, subscribers and customers. Otherwise, what’s the point of all the traffic and interactions?
See how we achieved this for Ricoh Solutions.
We digital enable you.
Good strategist is hard to come by.
It’s not easy to find a good digital marketing strategist, let alone hiring and keeping one on staff. We can help you to fill the strategy gap by creating the overall strategy, and to provide ongoing consultancy, ensuring the strategy is implemented by your internal team.
Production outsourcing is crucial.
If you like to manage your digital marketing yourself, but don’t know where good production partners are, we can help you identify and set up an appropriate outsourcing structure for you.
Want to find out what you are missing in your digital strategy? Drop us note.