Finance

AXA Associates used to recruit new agents through individual agents’ personal connections, and by converting interns who had participated in the Internship Programmes.

Whilst the programmes had some success, they were not tied to the AXA Associates brand which caused a disconnection with the target audience. There was also no public channel to do direct recruitment as a company.

Hong Kong Deposit Protection Board is an independent statutory body formed under the Deposit Protection Scheme Ordinance to oversee the operation of the Deposit Protection Scheme (DPS). The DPS protects the Hong Kong citizens’ deposits placed with Scheme members and the protection is statutory.

They wanted to educate Hong Kong citizens about the scheme and to encourage people to build a savings habit, especially the millennials.

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RS Group is a Hong Kong-based family office that aims to use its resources to support the creation of a more sustainable and equitable global community.

SFi (Sustainable Finance Initiative) is incubated by RS Group, and is a community platform aimed at promoting the growth of sustainable finance in Hong Kong.

They both were in need of various digital platforms to enhance visibility among prospective investors, media and press. We helped improve their social presence by staying connected with key players in the region and world digitally.

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