Evangelising impact investment in Asia

RS Group is a Hong Kong-based family office that aims to use its resources to support the creation of a more sustainable and equitable global community. It is in need of various digital platforms to enhance visibility among prospective investors, media, and press in Asia.

We created RS Group’s social presence for “digital networking” with key players in the region and world digitally.

Deliverables

We set up three social media platforms, namely Facebook, Linkedin, and Twitter, and grew the following organically by curating content that we deemed relevant to would-be impact investors in the region. We continuously reviewed the profiles of people who interacted with our content and selectively followed them to establish connections, thus growing a niche but engaging group. We also created periodic newsletters to update less-social-media-inclined audiences on the latest community trends.

Results

• A niche and engaging social media following of people interesting in impact investing in the region.