Taking a local manufacturer international

With the objective of evolving from a manufacturer to becoming a consumer brand in Europe and the US, Silverlit needs to educate and engage the mass on the intricacy behind the invention of each of their toy.

When we met Silverlit back in 2010, they were a group of traditional marketers who did not have much understanding of digital marketing. We started small by building their first Facebook fan page, and when they started receiving positive WOM, they began to have more trust in digital. Since then we developed new digital channels to promote their sub-brands, e.g. email marketing, eCommerce website, PPC advertising, search.  Today digital marketing has become an essential part of their business strategy..

Deliverables

Targeting the US and Europe markets, we have selected Facebook as the primary platform, with Instagram as a secondary promotion platform, and YouTube as a support platform to host all Silverlit related videos. 

Fans activation programs in the form of a toy reviewer recruitment program and regular giveaway contests are in place to drive fans growth and engagement.

Facebook PPC Ad is employed continuously to increase exposure of posts that are already doing well organically.  

Search and Display Advertising are in place to boost online sales.

Results

• A comprehensive, multi-lingual digital ecosystem that covers all stages of the buyer’s funnel.
• A Facebook following of 200,000+ and growing with fans from Europe and the US, successfully positioning Silverlit as a marketing-centric company in the eye of buyers.
• Geo-Targeting Search and Display ads that continuously increase footfall and drive sales in retail