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digitalmarekting

Do you really know your target audience?

pkktam · January 19, 2023 ·

women typing on the notebook

Not knowing enough about your customers is the most common problem we see when working with clients to refine their digital marketing strategy.

A deep understanding of your customers is critical in the highly segmented and personalized nature of digital media.

Knowing their ages and gender is one thing, but do you understand their needs, values, lifestyles, behavior, et cetera?

[Read more…] about Do you really know your target audience?

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