With all the talks about tech innovation, digital marketing talent gap and transformation of Hong Kong’s economy, we thought we would, in a very Chinese way, incessantly point out our own short-comings, beat our confidence to the lowest possible level, with the hope to pinpoint how to better improve ourselves!
Let’s face it. There is a sizeable segment of Hong Kong that is not very digital savvy. It’s very behind in digital marketing. It’s very behind in e-Commerce. It’s very behind in just enjoying digital technologies to make everyday life better.
Are you, or your business, part of that segment?
Here are 10 signs that you are in #HKDigitalStoneAge.
10. You have a fax number on your business card.
9. You website is best viewed in 800×600.
No joke. Just look at many of our government departmental websites, such as the Innovation and Technology Commission!
8. You met Steve Jobs. Yes, you really did.
Sure you did. I met Bill Gates too.
7. You don’t know how to spell Sportify.
You are not alone, apparently many Hong Kong Legislators don’t know either. (That typo is intentional you smart ass!)
6. You still think online shopping is unsafe.
… Come on!! >:(
5. Your intern spearheads your social media initiatives.
Do you ask your intern to drive your PR? I mean, s/he knows how to speak and write. You don’t right? Then why would you do that to your social media?
4. You rely on your IT colleagues on digital marketing matters.
Digital channels have radically changed how we communicate. To master it, we need communicators, not just technologists.
3. You have no idea what user experience is.
One unique thing about digital channels is interactivity. Anything that is interactive is a user interface. Planning user interface you need to think user experience. There is where a UX designer comes in, whether you are building a website, an app or even creating a very robust drip email campaign.
2. You think digital channels are for the younger generation.
The internet is 20 to 25 years old, depending on who you talk to. Those kids you are referring to? They grew up a long time ago.
1. You think a HK$10,000 website will take your brand to the next level.
A good website is not a technical commodity that anyone on a keyboard can bang out. It takes a lot of planning to design a website that serves a multitude of your sales and marketing needs. It’s not different from the tender, love and care you put into a TVC or a print ad. You get what you pay for.
You have some to add? Share on Facebook and hashtag #SaveHongKong from #HKDigitalStoneAge.