Raising targeted awareness to drive high quality retail footfall

Sealy has a long history of making luxury mattresses. They are the preferred choice amongst 5-star hotels around the world. Their key challenge is to stand out in a highly competitive industry, and drive quality footfall to their retail stores.

We created a series of advertising posts and banners on Facebook, Instagram, Google Display and Search Ads to generate on-target awareness, focusing on potential customers who are already searching for mattresses, and those who might not be aware of the importance of a good quality mattress yet. We also launched a campaign that emphasised the brand’s strong affiliation with 5-star hotels, reinforcing the brand as the authority of mattresses.

Deliverables

• Competitive Analysis
• Social Media Content Strategy and Management
• Paid Advertising on Facebook and Instagram
• Governance and Community Management
• Search Advertising in Google
• Campaign Activations

Results

• Increased product inquires received online
• More educated and higher quality retail customers 
• Increased sales at retail stores