Raising targeted awareness to drive high quality retail footfall
Sealy has a long history of making luxury mattresses. They are the preferred choice amongst 5-star hotels around the world. Their key challenge is to stand out in a highly competitive industry, and drive quality footfall to their retail stores.
We created a series of advertising posts and banners on Facebook, Instagram, Google Display and Search Ads to generate on-target awareness, focusing on potential customers who are already searching for mattresses, and those who might not be aware of the importance of a good quality mattress yet. We also launched a campaign that emphasised the brand’s strong affiliation with 5-star hotels, reinforcing the brand as the authority of mattresses.
- Competitive Analysis
- Social Media Content Strategy and Management
- Paid Advertising on Facebook and Instagram
- Governance and Community Management
- Search Advertising in Google
- Campaign Activations
- Increased product inquires received online
- More educated and higher quality retail customers
- Increased sales at retail stores
With the help of 3 Screens, it is easier to reach out to the target customers in the digital world than we ever imagined. The team is easy to work with and we greatly appreciated their professionalism. Their digital strategy makes a meaningful difference to our business.
Vincci LeeMarketing Manager
Let’s Get Started!
Want a partner to help with your digital marketing?
3 Screens Strategic Advisors Limited
1/F 20 Hollywood Road, Central, Hong Kong